Kangaroo Kronicles 25– Welcome Newby’s

By

“Uncle Zally” / Stu Silver

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To those of you that are reading this blog for the first time, and wondering what the heck Kangaroo has to do with anything, I will explain. I used Kanagaroo in the title because the ideas for many of my first articles came after going to the Kanagaroo Express store in Ocala at 5 AM to get a cup of Peruvian Coffee.

Shortly thereafter, I traveled to Australia on business, and fell in love with Aussies and Oz, so the title became prophetic.

The reason many of you are reading this blog for the first time is because lately I have been studying Social Media, learning how to best use the Internet, and this incredible new form of communication. One thing is certain: it is changing the way we live at a breathtaking pace, so fast we’re not even aware of it.

The Social Media experts say I should take my all contacts and send them my blogs. You just never know who is interested in what. That’s why you Newby’s received it.

Okay, so if you are a Newby to this blog, let me tell you what it is, and what it isn’t. What it is – Uncle Zally writing about how to prosper and make money, specifically with mobile homes and affordable housing, but please understand that most of the principles I discuss apply to just about every business.

And sometimes I’m funny.

What this blog isn’t – hot air and platitudes about how rich I’m going to make you.

Speaking of hot air, sometimes when I can’t think of anything funny to write, I pop in a funny picture. The one on the left is not a political statement – it is just a very funny picture.

So test drive this blog for a while, try reading some of the previous ones – there are 24. You can get to them by going to my website and clicking the tab “Blog” or clicking on www.TheMobileHomeMan.com/blog

And look, if you do not believe this blog adds any additional value to your life, then opt out, and I will accept your rejection.

I may cry, but I will accept your rejection.

That being said, let’s talk about what principles apply to just about every business:

1- The Shmata Principle

2- The “Blue Skies Forever, Sky is Falling” Principle

3- The 3 Legged Stool

The Shmata Principle

This principle states the more people you provide a useful service for, the more money you will make. Look at WalMart and McDonald’s as prime examples, providing low priced products and low priced fast food to the public. I chose affordable housing and warehouses – no matter what shape the economy is in, low priced homes and business space will be needed.

Henry Ford said it best: “Feed the masses, eat with the Classes. Feed the Classes, eat with the masses.”

I won’t explain now how the word “Shmata” got into this principle. Ask those who have read my books, and they will tell you the funny story.

The Blue Skies Forever, Sky is Falling Principle

This principle states that when everyone is singing “It Ain’t Gonna Rain No More, No More,” that is the time to sell, because the market is bloated by greedy optimism.

And when everyone is acting like Chicken Little, crying “The sky is falling!” you should buy.

Warren Buffett had a unique way of saying this: “When everyone is greedy, we become scared. When everyone is scared, we become greedy.”

Ask yourself: “Does this principle apply right now in this country to real estate?”

Yes, I wasn’t born yesterday. I know the problem with applying this principle is that there are always good reasons for optimism and panic.

The 3 legged stool

The interesting thing about a 3 legged stool is that if any one of the legs gets weak, and breaks, the stool falls down.

Business is the same way. The 3 legs of every business are:

1- Excellence in your product and/or service

2- Management of the business and the people who work there

3- Marketing – finding the customers who need your product

Let any one leg get weak and break, the business will topple.

That is enough for now.

If you are wondering why the store is named Kanagaroo Express, nobody is really sure, not even the people who work there. My son thinks it’s because you are supposed to hop in and then hop out, real fast, like a good kangaroo.

And yes, I know how to spell Kronicles, but “K” words are funnier.

Cheers!–

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